It’s A Regional Thing, Cheerwine

Not wine at all, similar to Dr. Pepper both being cherry based soft drinks. Originally from North Carolina but now sold throughout the Southeast.

New England has a specific regional soft drink also, ‘Moxie’. Another old time drink, Moxie made famous by the Mad Magazine jokes and the old expression ‘show some Moxie’.

Why ‘show some Moxie’ ? It is basically a rebranded paint remover that only a few die hard Yankees would consider putting in their mouth. We have a few in my family and a can or two show up once in a while. Below is a good description.


‘Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson as a patent medicine called “Moxie Nerve Food” and was produced in Lowell, Massachusetts. The sweet soda is similar to root beer, with a (really) bitter aftertaste and is flavored with gentian root extract, an extremely bitter substance commonly used in herbal medicine.’


Given a choice which would you choose, Cherry Soda or Benzene.

Just sayin.

10 thoughts on “It’s A Regional Thing, Cheerwine”

  1. I grew up drinking Moxie. Also, I used to watch a TV station as a kid that had only one sponsor. Moxie! They ran the same Moxie commercial over and over, during the kids’ shows I watched, with Dwayne Hickman (Dobie Gillis) doing modern dances through the 20th century decades.

    1. I was waiting for you to comment, just knew you grew up with it LOL. My Mass. and Maine family will drink it.

      Raye’s Mustard from Eastport Maine makes a Moxie flavored mustard. While a big fan of Raye’s I consider Moxie Mustard a ‘just because you can, doesn’t mean you should’.

      Thanks for not disappointing me 🤣🤣🤣

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